Connect HubSpot CRM to WhatsApp Business API. Trigger automated messages from workflows, sync every conversation to contact timelines, and close more deals directly from your CRM inbox.
Four reasons your sales team needs this integration running today
The moment a contact enters HubSpot from a form, ad, or import, a WhatsApp welcome message fires automatically. No manual follow-up needed.
Every WhatsApp message appears on the HubSpot contact timeline. Your team sees emails, calls, and WhatsApp chats in one unified view.
Build HubSpot workflows that send WhatsApp messages on deal stage changes, form submissions, list membership, or any custom event you define.
Track WhatsApp engagement alongside deal revenue. Know which contacts opened, replied, or clicked, all inside HubSpot reports and dashboards.
Five steps from signup to automated HubSpot WhatsApp workflows
Sign up for WhatsBizAPI and connect your WhatsApp Business number with Facebook Business Manager verification.
Generate your API credentials and webhook URL from the WhatsBizAPI dashboard under Settings.
Create a HubSpot private app, paste the webhook URL, and authorize contact and deal scopes.
Map HubSpot contact properties like phone, name, and deal stage to WhatsBizAPI template variables.
Create HubSpot workflows that trigger WhatsApp messages on any CRM event. Go live in minutes.
Six powerful automations that run between HubSpot and WhatsApp
Instantly message new leads the moment they enter HubSpot from forms, ads, or imports. Welcome them on WhatsApp within seconds, not hours.
Send tailored WhatsApp messages when deals move stages. Proposal sent? Follow up automatically. Closed won? Trigger onboarding messages.
Two-way sync between HubSpot contacts and WhatsBizAPI. New WhatsApp contacts auto-create in HubSpot with phone, name, and conversation history.
Use any HubSpot workflow trigger, including form submission, list membership, date property, or custom code, to fire WhatsApp template messages.
Every WhatsApp message logs to the HubSpot contact timeline automatically. Your reps see the full context without switching between tabs.
Build HubSpot reports that include WhatsApp engagement data. Measure response rates, reply times, and message-to-deal conversion across your pipeline.
Message Open Rate
Lead Response Speed
More Deals Closed
Less Manual Follow-Up
Common questions about the HubSpot WhatsApp integration
WhatsBizAPI connects to HubSpot via webhooks and REST API. You create a private app in HubSpot, add the WhatsBizAPI webhook URL, and map contact fields. Once connected, HubSpot workflows can trigger WhatsApp messages automatically, and all WhatsApp conversations are logged to the HubSpot contact timeline. Setup takes under 15 minutes.
Yes. After connecting WhatsBizAPI, you can add a webhook action in any HubSpot workflow to send WhatsApp template messages. Triggers include new contact creation, deal stage changes, form submissions, list membership changes, and custom date properties. Messages are personalized using HubSpot contact properties like first name, company, and deal amount.
Yes. WhatsBizAPI pushes every WhatsApp message, both sent and received, as a timeline activity on the matching HubSpot contact record. Your sales team sees the full WhatsApp conversation history alongside emails, calls, and notes without leaving HubSpot. Contact matching is done automatically using the phone number.
No. The integration works with HubSpot Free, Starter, Professional, and Enterprise tiers. You only need the ability to create workflows (available from Starter) for automated triggers. Manual WhatsApp messaging and conversation logging work on all HubSpot plans including Free. Similar integrations work with Zoho CRM as well.
Absolutely. Create separate WhatsApp templates for each deal stage and configure HubSpot workflows to send the appropriate template when a deal moves. For example, send a welcome message on Qualified, a proposal PDF on Proposal Sent, and a thank you on Closed Won. This works for real estate pipelines, SaaS sales, and any custom deal pipeline.
The HubSpot integration is included in all WhatsBizAPI plans starting at Rs.3,000 per quarter. There are no additional charges for the integration, webhooks, or API access. You only pay standard WhatsApp conversation fees as per Meta pricing. No per-contact, per-workflow, or per-agent fees. View pricing plans.
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