Keep customers informed at every stage of delivery with proactive WhatsApp shipping notifications. Reduce "Where is my order?" calls by 70% and improve customer satisfaction scores.
Proactive status updates for every stage of the delivery journey
Hi {{customer_name}}, your order #{{order_id}} has been shipped!
Courier: {{courier_name}}
Tracking ID: {{tracking_id}}
Estimated delivery: {{estimated_date}}
You can track your shipment in real time using the link below.
Hi {{customer_name}}, your order #{{order_id}} is on its way!
Current location: {{current_city}}
Last scan: {{last_scan_time}}
Expected delivery: {{estimated_date}}
Your package is moving through the {{courier_name}} network and is on schedule.
Hi {{customer_name}}, exciting news! Your order #{{order_id}} is out for delivery today.
Delivery partner: {{delivery_agent}}
Delivery to: {{delivery_address}}
Please ensure someone is available to receive the package. The delivery agent may call you before arriving.
Hi {{customer_name}}, your order #{{order_id}} has been delivered!
Delivered to: {{delivered_to}}
Delivered at: {{delivery_time}}
We hope you love your purchase. If you have any issues, our support team is here to help.
Hi {{customer_name}}, we regret to inform you that your order #{{order_id}} is experiencing a delay.
Reason: {{delay_reason}}
Revised delivery: {{new_estimated_date}}
We sincerely apologize for the inconvenience. Our team is working to get your order to you as soon as possible.
Hi {{customer_name}}, your return request for order #{{order_id}} has been approved.
Pickup date: {{pickup_date}}
Pickup address: {{pickup_address}}
Refund mode: {{refund_mode}}
Please keep the item packed and ready. The courier will contact you before arriving for pickup.
Three steps to automate shipping notifications on WhatsApp
Integrate your courier partner (Shiprocket, Delhivery, Bluedart, or custom API) with WhatsBizAPI via webhooks. Shipment status changes trigger automatic messages.
Create templates for each delivery stage: shipped, in transit, out for delivery, delivered, and delayed. Submit for Meta approval -- utility templates are approved quickly.
Once approved, shipping updates are sent automatically at each stage. Customers receive real-time tracking info on WhatsApp -- no more WISMO calls.
Explore more WhatsApp message templates for your business
Common questions about WhatsApp shipping update templates
WISMO (Where Is My Order) queries account for up to 50% of customer support volume. By sending proactive WhatsApp shipping updates at each stage -- dispatched, in-transit, out for delivery, delivered -- customers get real-time visibility without needing to call or email. Businesses using WhatsApp shipping notifications report a 70% reduction in WISMO support tickets.
Yes. WhatsBizAPI supports webhook integrations with major courier aggregators like Shiprocket, Delhivery, Bluedart, DTDC, and custom logistics APIs. When your courier partner updates the shipment status, the webhook triggers an automatic WhatsApp message to the customer with the latest tracking information.
There is no limit on the number of utility messages you can send per order. Most e-commerce businesses send 4-6 updates per order: order confirmed, dispatched, in transit, out for delivery, delivered, and feedback request. Each status update opens a new utility conversation window on WhatsApp, and utility conversations are priced lower than marketing conversations.
You can set up automated delay notification templates that trigger when the courier reports a delay. The template proactively informs the customer about the delay, provides a revised delivery estimate, and offers a support contact. Proactive delay communication significantly reduces negative reviews and support escalations.
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